Home Decorating Plan :: Interior Decorating Marketing Strategies Essays

Home Decorating Plan 1.0 Executive Summary inside Views is a retail category decorator fabrics and complementary internal accessories and services concept that is now in its third year. This destination retentiveness crevices the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 3,000 sample fabrics for custom cut orders. Customers see, touch, feel, and take the fabric to their home as they work through their purchase decision. Market research indicates a specific and growing expect in the area for the products and services indoor Views offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined position market. The three-phase approach will utilize resources to create awareness of the store and encourage customers to benefit from the convenience and services it offers. Inte rior Views will focus on its selection, availability of product, design services, and competitive pricing.The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy.2.0 Situation Analysis Interior Views is a retail store heading into its third year of operation. The store has been well received, and marketing is now critical to its continued success and future profitability. The store offers the most extensive selection of in-stock decorator fabrics as well as a resource for special ordered fabrics. The basic market need is to offer a good selection of decorator fabrics at reasonable prices, for the do-it-yourself and the buy-it-yourself customers, through a personalized retail store that offers excellent service, design assistance, and consumption for people to redecorate their homes.2.1 Market Summary We possess good information about our market and know a great deal about the super acid attributes of our m ost prized and loyal customers. We will leverage this information to better understand who we serve, their specific needs, and how we can better communicate with them.Target Markets2.1.1 Market Demographics The profile of the Interior Views customer consists of the following geographic, demographic, psychographic, and behavior factors GeographicsOur immediate geographic market is the Boise area, with a population of 168,300. A 50-mile geographic area is in need of our products and services. The total targeted area population is estimated at 568,800. DemographicsFemale. Married. Have children, but not necessarily at home. Have attended college. A combined annual income in excess of $50,000.